How Cat Condos Can Land You in the Doghouse with Google

How Cat Condos Can Land You in the Doghouse with Google

Algorithm May Misinterpret Keywords and Restrict Your Ad Some people say cats are finicky. And maybe that’s true. But they don’t hold a candle to Google Ad policies. Boarding campaigns for several of our pet care clients have frequently been flagged by Google as...
What You Must Know About Changing Demand for Dog Daycare

What You Must Know About Changing Demand for Dog Daycare

Pardon the play on words, but it’s a dog-eat-dog world out there. Daycare facilities are facing new challenges that require attention and strategic adaptation. Thanks to a notable shift in consumer behavior and increased competition, it is crucial for daycare centers...
Fixing the Grooming Gap

Fixing the Grooming Gap

Joe Zuccarello on Solving the Industry’s Shortage of Skilled Pet Pros There are actually three certainties in this world: death, taxes, and dogs getting dirty. The pet care industry faces constant challenges. Competition, labor shortages, shifting consumer...