Rose City Dogs

From Struggling Second Location to 300% Revenue Growth

Location / Footprint: Portland, OR (Two locations: Broadway & Cully; with expansion plans in the near future)
Services Offered: Small-batch daycare, boarding, grooming, training
IMPACT Services Provided: Google Ads (Search + Performance Max), SEO, Website Development, Citation Listings Management, Content, Strategy
Engagement Duration: July 2025 – Present
The Bottom Line: Grew from ~400 to 750+ monthly leads without increasing Google Ads spend, while driving 300% year-over-year revenue growth and scaling from near financial distress to multi-location expansion.

The Challenge

Rose City Dogs wasn’t starting from zero — but their growth had stalled at a critical moment.

After opening a second location, the business came under immediate pressure — and the underlying issues became clear:

Demand dropped significantly. The original Broadway location fell to 15–18 dogs per day while the new location remained under capacity.
The second location was operating far below its potential. Cully was boarding only 7–10 dogs against a capacity of 30.
Marketing spend was producing low-quality leads. Previous efforts with a well-known consultant in the pet industry generated around 50 leads that resulted in just one new client.

There was no high-intent demand capture system in place. Marketing relied heavily on Facebook without leveraging search-driven demand.
The business faced increasing financial pressure without corresponding growth. Expansion costs outpaced demand, creating urgency to fix lead flow quickly.

This is the reality many pet care businesses face. Demand exists — but without the right system, it doesn’t turn into bookings.

Our Approach

This was not about increasing traffic.

It was about building a high-efficiency system that captures, converts, and scales demand across locations and services.

1 High-Intent Google Ads System (PPC Foundation)

We launched a structured Google Ads strategy across all core services:

Boarding (Search + Performance Max)
Daycare (Search + Performance Max)
Grooming (Search)
Google ads spend: $2,310/month

This shifted the business from passive visibility to actively capturing high-intent demand from pet owners ready to book.

2 Website + Conversion Alignment

We rebuilt the website at launch to support conversion:

Clear service pathways
Direct booking access
Alignment between search intent → action

The result? Increased traffic translated into real booking actions instead of drop-off.

3 Full Demand Capture Across Lead Types

We tracked and optimized for how pet parents actually book services:

Calls
Forms
Emails
Client portal clicks (critical for bookings)

Marketing performance became measurable in terms of true booking behavior — not just surface-level activity.

4 Efficiency-First Scaling (No Budget Increase)

Unlike most accounts, we did not increase Google Ads spend.

Instead, we improved performance within the same budget:

$2,310/month in Google Ads spend (unchanged from launch)
Lead volume grew by ~90%

Performance improved because the system improved — not because spend increased.

5 SEO + Content Expansion

In December 2025, we launched:

Location pages
Content strategy
Organic visibility growth

The early result? Rose City Dogs not only ranks very well organically within the Google Search Results Pages but also now appears in ChatGPT recommendations for Portland dog daycare.

The Results

Lead Growth

~400 → 750+ monthly leads

Cost Per Lead (CPL)

~$3.24

Revenue Growth

+300% YoY

Budget Efficiency

0% increase in spend

Golden Retriever sitting at Rose City Dogs

After implementing a structured demand generation system, Rose City Dogs has enjoyed immediate and sustained growth.

Lead volume increased from ~400/month to 750+
Growth occurred without any increase in ad spend
Performance improved consistently month-over-month

But the real story is in lead quality and behavior. In March 2026 alone, Rose City Dogs generated:

159 phone calls
533 direct booking portal clicks
Additional form and email inquiries

This indicates a shift from low-quality interest to high-intent booking behavior.

Staff members of Rose City Dogs greeting dog at front desk

The Most Important Comparison

Before IMPACT:

~$2,800/month
~50 leads
1 new client

After IMPACT:

~$3,025/month in IMPACT marketing services
~$2,310/month in Google Ads spend
Up to 750 high-intent monthly leads

The difference wasn’t just more leads. It was a system capable of generating demand that translated into bookings, occupancy, and growth.

Cully grew from 7–10 dogs → consistent daily growth with 10+ new clients/day
Broadway rebounded from 15–18 dogs/day → strong, stable demand
Boarding fully booked for Thanksgiving and Christmas
Revenue reached $160,000 in January 2026
Staff grew from five employees to nearly 30 team members
Secured $250,000 business loan based on growth performance
Expansion to 5 total locations underway

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“Impact Marketing is the real deal. We were not seeing growth, and I was getting very nervous… Within a week of launch our phone would not stop ringing. Call after call and email after email of NEW BUSINESS. We have tripled our new client rate… We now have to hire more staff to keep up with our growth.”

Gea Hill, Owner, Rose City Dogs

What’s Next for Rose City Dogs

With strong demand established, Rose City Dogs is aiming to:

Continue expanding SEO and location visibility
Support multi-location scaling
Optimize toward customer lifetime value
Maintain efficiency as capacity grows

If your pet care business is generating leads but not bookings — or struggling to scale demand across locations — the problem isn’t just traffic.

It’s the system.

Book a free strategy call with IMPACT’s pet care marketing team to see how you can turn demand into booked revenue.

Book Your Strategy Call Today